In the Innovation Lab of Roularta Media Group, the concept 'KW Cup' was devised for Krant van West-Vlaanderen, consisting of both an app and a website.
The app gives the sports experience an extra dimension, whereby soccer players, parents and supporters can interact with Krant van West-Vlaanderen. Every weekend a notification would be sent with a new assignment. Before, during or after the match, fun and short videos can be made in function of this assignment.
Afterwards, a selection will be made from the entries by the KW editors, and the best videos will be published on the KW Cup website. Lastly, you can vote for the best video in its category.
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